Soft Power in the MENA Region

Description

This short article explains soft power and applies it to emerging markets like the Middle East. It explains what soft power is and what it is not. Further, it illustrates the patience required to build soft power, especially in a geopolitical, conflict-prone world where old skills of diplomacy are being lost. Many of the narratives come from the author’s research and experience living in the region since 2004. Finally, it highlights the fact that soft power is dual-edged. Restraint and global citizenship should not be confused with a lack of hard power. This is not smart power, which is a
combination of hard and soft power. It is a choice.